Branding + Communications

Digital Advertising: SEO in 3 Simple Steps
As we head into a more digital era, the term “SEO” is one that is often brought up. SEO, or Search Engine Optimization, is the practice of increasing both the quality and quantity of website traffic as well as exposure to your brand, through non-paid “organic” search engine results. Although there are various technologies and programs that help with SEO, such as crawlers, which we will address later,...
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How Digital Advertising is Changing Consumer Habits
  The way we shop for products today is drastically different than it was a decade ago. We no longer have to go to the grocery store to buy shampoo and toothpaste or the department store for jeans and a T-shirt. Today, we have gone digital and can have everything delivered to us in the comfort of our homes. Efficient ordering processes and quick delivery have become necessities for brands and...
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Using OOH To Increase Suicide Prevention Awareness
Suicide is a leading cause of death, with nearly 800,000 deaths around the world ever year, according to the World Health Organization. In fact, the Centers for Disease Control and Prevention states that it is the tenth leading cause of death in the United States, claiming 47,000 lives in 2017 alone. While it isn’t an easy or comfortable topic to talk about, recent years have drawn a greater awareness...
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How to Promote Local Economic Growth through an Effective Public Relations Plan
According to Trading Economics, the U.S. economy grew by 2.1 percent in the second quarter of 2019. As a result of this growth, local governments and non-governmental organizations keep contributing to the overall quality of life, whether it’s increased job opportunities or a safer culture environment. So, how can communities promote their local economic development and the successes that...
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Super Bowl Commercial Ads & Their Continuous Rise
Super Bowl Commercial Ads & Their Continuous Rise: The Super Bowl delivers a massive television audience each year, unlike any other American event. Viewers not only anticipate the outcome of the game, but also the alluring high-priced commercial spots that no one wants to miss. AdAge reports that ads this year are going in the ballpark of $5 million for 30 second commercial slots. This is a...
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Unbound: The Rise of Generation Z
“With a huge shift in the type of media consumed and platforms being used by Generation Z, we discuss the strategies, platforms and tactics that will drive engagement within this important demographic.”   Speakers: Sameer Deen, SVP Digital – Univision Dan Perry, Managing Director – LATAM, Vice Sergio Cisneros, Head of Brand Strategy – VIX Media Justin Reilly, Head of Customer...
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Back-to-School Advertising: Not Just a Season
While “Back-to-School” season is commonly considered the months where college students get back into the swing of things after  summer break, marketing for this time period should not be considered a flash in time.   Not only do preparations for Back-to- School (B2S) begin as early as June for these age groups, but so does the purchasing. As a marketer your best knowledge is to understand...
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College Marketing: Advertise on University Campuses
College students represent one of the most valuable target markets. While in school, they are making their own purchasing decisions for the first time, which makes them impressionable for brands. If businesses can connect with students early on, they can form brand loyalties that will continue for the rest of the consumer’s life. It is an investment for brands to target this tech-savvy, educated...
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Surprising Shopping Habits Millennials Embrace
The constant emails and notifications from retailers may seem annoying for some, but millennials embrace it. According to a new study from Euclid Analytics, this generation really enjoys interactions from brands as they shop. 74% of survey participants said they were down to receive messages on their phones during a store visit, while 81% of respondents said they were open to stores being in touch...
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Capturing Millennials at Music Festivals
Flower headbands, good music and fun in the sun mean festival season is here. This also means millennials will be flocking to different cities across the nation to see their favorite musical artists. It’s an opportune time for brands to court this market through activations, social sharing and more. One of the most popular festivals is Coachella and the WSJ called it an event, “filled with a marketer’s...
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