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What is Affiliate Marketing in PR?
Written by Rebecca Astorga We are living in the age of information overload. Huge volumes of information are continually being created and instantly disseminated in today’s digital age. How does this heavy and constant flow of information affect the Public Relations (PR) industry in which an editorial...
Coke Zero Brings Back Their Drinkable Billboard
Classes are in session, and with that comes the excitement for the upcoming football season. Tens of thousands of college students, along with other enthusiastic fans, will be in attendance to root for their respective teams. Thousands more will be tuning in via television, which presents an opportune...
How to Advertise to Generation Z & Millennials
In today’s campus advertising world, knowing how to speak to Millennial and Gen Z audiences is crucial to your success. But what exactly does it take to get through to them? Well, we have some thoughts and have outlined a few below. Be Authentic Generation Z and other Millennial audiences tend...
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