The goals for Lyft were to bring awareness to Lyft Ride Services and to drive applications to become a Lyft Driver in key markets throughout the U.S. Seeing a huge value in targeting Generation Z and Millennials for these services, Lyft sought the expertise of MSSmedia to execute on their the marketing strategy. With 15+ years of experience in campus marketing, MSSmedia successfully delivered a campaign across universities nationwide, exceeding enrollment expectations for Lyft Ride Services and Lyft Driver.
StrategyAwareness/Branding Campaigns targeting universities nationwide. Bringing Awareness to Lyft Ride Services as well as the opportunity to become a Lyft Driver.
TimingBack to School
DurationSince 2017 to Present
CapabilitiesMSSmedia provided high-impact, signage targeting Generation Z and Millennials on university campuses throughout the U.S.
Results100M+ Impressions Delivered