The goals for Lyft were to bring awareness to Lyft Ride Services and to drive applications to become a Lyft Driver in key markets throughout the U.S. Seeing a huge value in targeting Generation Z and Millennials for these services, Lyft sought the expertise of MSSmedia to execute on their the marketing strategy. With 15+ years of experience in campus marketing, MSSmedia successfully delivered a campaign across universities nationwide, exceeding enrollment expectations for Lyft Ride Services and Lyft Driver.