MSSmedia isn’t technically a family business, but clients reap the reward of generations of expertise. Mike’s dad works in advertising, and it was a business Mike learned the ins and outs of while growing up in Puerto Rico, where he spent summer breaks working for his dad’s company. So it’s not surprising that Mike founded MSSmedia in 2005, just two years after graduating with a degree in business management and finance from the University of Miami. Since then he’s grown the company to where it is today, and has gone from having a hand in every aspect of the business, to his current role: developing business strategy, steering the high level direction of the company, and lending his extensive knowledge of the advertising and media world, as well as his expertise in the government space. If there’s one thing that stokes Mike’s interests the way entrepreneurship does, it’s aviation. He’s been fascinated with aircraft since he was a little kid, flying remote control airplanes. There are a few activities he considers runners-up though, including boxing, running, swimming, and indulging in a perfectly grilled steak at one of Miami’s excellent restaurants.