The campaign goals for Spotify were to drive awareness of the Spotify Student Discount program and increase student subscriptions. With our help and expertise, Spotify executed both a campus outdoor advertising campaign and a digital, geo-targeted effort. The location-based digital campaign helped to reinforce the out-of-home messaging, seamlessly bridging the gap between the physical “signs” and virtual “digital” messaging. By integrating a digital component to the campaign, we amplified campaign results along with providing additional insights and campaign metrics.
StrategyAwareness/Branding Campaigns targeting universities nationwide. Driving awareness of the Spotify Student Discount program along with driving subscriptions.
TimingBack to School
Duration2016, 2017, 2018
CapabilitiesMSSmedia provided high-impact, signage and digital geotargeting to capture the attention and engagement of Gen Z and Millennials on university campuses throughout the U.S.
Results500+M Impressions Delivered