The campaign goals for Spotify were to drive awareness of the Spotify Student Discount program and increase student subscriptions. With our help and expertise, Spotify executed both a campus outdoor advertising campaign and a digital, geo-targeted effort. The location-based digital campaign helped to reinforce the out-of-home messaging, seamlessly bridging the gap between the physical “signs” and virtual “digital” messaging. By integrating a digital component to the campaign, we amplified campaign results along with providing additional insights and campaign metrics.