Students go to college to earn a degree and pursue their dreams. They’re doing all of this work in hopes of getting noticed by employers. It’s an exciting yet scary time for students. Not all employers are making themselves visible to the college market, but GE is stepping outside of the box to attract...

Previously we explored ways to harness the energy of digital ads and the power of PPC (pay per click advertising). Today we take a deeper look at social media ads, which make up a steadily increasing share of internet ad revenue. There are a number of reasons why paid social advertising is so popular....

According to new research from Axicom, millennials believe advertising is becoming more relevant to them. The survey found that perceived relevancy of ads decreases as a consumer age, which means the prime time to target the Millennial generation is now. Advertisers need to craft authentic messages with...