Campus Media Higher Ed Marketing Media + Advertising Digital Media Millennials + Gen Z Marketing Toolkit
Creative Spotlight: Designing for the 3-Second Attention Span
Master the 3-second glance. Discover essential digital OOH advertising strategies and creative best practices to design high-impact campaigns.
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Beyond the Billboard: The ROI & Realities of Hiring an OOH Specialist
OOH advertising is experiencing a massive renaissance. Explore the operational benefits and structural logistics of working with an OOH specialist.
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The May Sprint: Why Your Q3 Campus Media Strategy Starts Now
In the world of campus media, May is the most critical month of the year. Learn why, and how you can set the stage for a successful Q3.
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The New Campus Funnel: Integrating Generative Engine Optimization Into OOH
The campus marketing funnel has changed. Master generative engine optimization to trigger AI-driven search behaviors that lead students to your brand.
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Surprising Shopping Habits Millennials Embrace
The constant emails and notifications from retailers may seem annoying for some, but Millennials embrace it. According to a new study from Euclid Analytics, this generation enjoys interactions from brands as they shop. 74% of survey participants said they were open to receive messages on their phones...
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Student Recruitment: The Current State of Higher Ed Enrollment
Despite turbulence and uncertainty, the current state of higher education enrollment provides reasons for hope. While competition for student recruitment and retention remains serious, prices are rising, and funding looks uncertain, both enrollment and state support are increasing. Let’s explore the...
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CNN Has a New Millennial Targeted Video Site
  Sites like Buzzfeed are a hit among millennials, and now big players like CNN are looking to captivate this target market with a new video platform called Great Big Story or GBS. There are many players vying for the attention of the millennial market, so GBs wants to set themselves apart by...
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