Super Bowl Commercial Ads & Their Continuous Rise

By | Food for Thought | 2 Comments
by Carly Podolsky, Hannah Wendell January 17, 2017

Super Bowl Commercial Ads & Their Continuous Rise: The Super Bowl delivers a massive television audience each year, unlike any other American event. Viewers not only anticipate the outcome of the game, but also the alluring high-priced commercial spots that no one wants to miss.

AdAge reports that ads this year are going in the ballpark of $5 million for 30 second commercial slots. This is a hefty price in the DVR … Read more

Unbound: The Rise of Generation Z

By | Buying Power of Millennials, Generation Z | No Comments
Unbound: The Rise of Generation Z. Charlotte Zoda November 8, 2017

“With a huge shift in the type of media consumed and platforms being used by Generation Z, we discuss the strategies, platforms and tactics that will drive engagement within this important demographic.”

 

Speakers:

  • Sameer Deen, SVP Digital – Univision
  • Dan Perry, Managing Director – LATAM, Vice
  • Sergio Cisneros, Head of Brand Strategy – VIX Media
  • Justin Reilly, Head of Customer Innovation – Verizon Fios
  • Jaime Matus, Central America
Read more

Colleges’ Newest Market: Generation Z

By | Food for Thought | One Comment
Generation Z. Hannah Wendell October 30, 2017

For us all, life moves on. Millennials are beginning to make their way in the real world, leaving college behind.  A younger crowd is taking the stage.  Generation Z has entered the college era.  These young people are the newest candidates for loans, credit cards, real estate leases, and more.  Their attention is not only captured by traditional advertisements, but they are completely at home with digital ones.  Generation Z is the … Read more

back to school advertising not just a season

Back-to-School Advertising: Not Just a Season

By | Engaging Millennials | One Comment
Back to School Advertising. Carly Podolsky October 23, 2017

While “Back-to-School” season is commonly considered the months where college students get back into the swing of things after  summer break, marketing for this time period should not be considered a flash in time.

 

Not only do preparations for Back-to- School (B2S) begin as early as June for these age groups, but so does the purchasing. As a marketer your best knowledge is to understand B2S as more than a Read more