Guidelines for Creating a Successful Outdoor Ad

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 Charlotte Zoda, February 28, 2019.

For large format signage that can be seen 24/7, you definitely want to the take time to design a compelling outdoor ad. You may not think there are golden rules to creating and designing an outdoor ad, but there are certain guidelines to follow to ensure that your ad is seen (and remembered!)

  • Less is More: People are on the move and 6 seconds is all you have to make an impression. Make
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Super Bowl Commercial Ads & Their Continuous Rise

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by Carly Podolsky, Hannah Wendell January 17, 2017

Super Bowl Commercial Ads & Their Continuous Rise: The Super Bowl delivers a massive television audience each year, unlike any other American event. Viewers not only anticipate the outcome of the game, but also the alluring high-priced commercial spots that no one wants to miss.

AdAge reports that ads this year are going in the ballpark of $5 million for 30 second commercial slots. This is a hefty price in the DVR … Read more

Unbound: The Rise of Generation Z

By | Buying Power of Millennials, Generation Z | No Comments
Unbound: The Rise of Generation Z. Charlotte Zoda November 8, 2017

“With a huge shift in the type of media consumed and platforms being used by Generation Z, we discuss the strategies, platforms and tactics that will drive engagement within this important demographic.”

 

Speakers:

  • Sameer Deen, SVP Digital – Univision
  • Dan Perry, Managing Director – LATAM, Vice
  • Sergio Cisneros, Head of Brand Strategy – VIX Media
  • Justin Reilly, Head of Customer Innovation – Verizon Fios
  • Jaime Matus, Central America
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Colleges’ Newest Market: Generation Z

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Generation Z. Hannah Wendell October 30, 2017

For us all, life moves on. Millennials are beginning to make their way in the real world, leaving college behind.  A younger crowd is taking the stage.  Generation Z has entered the college era.  These young people are the newest candidates for loans, credit cards, real estate leases, and more.  Their attention is not only captured by traditional advertisements, but they are completely at home with digital ones.  Generation Z is the … Read more