Today’s post in our successful campus media campaigns series explores how Live Nation Entertainment is reaching tens of thousands of students with compelling messaging, creating awareness and driving event attendance. Learn how campus advertising can create awareness and drive action for your program or organization.
Objective:
MSS Media Inc. are providing ongoing media buy and placement services for Live Nation (the world’s leading live entertainment company) as they work to create awareness and drive attendance at upcoming live music events in the Houston area.
Strategy:
To help reach their marketing objectives, Live Nation is utilizing signage containing:
- Eye catching images
- Compelling messaging
- QR codes students can scan with their mobile phones to buy tickets
Media placements include multiple bus shelters and kiosk locations throughout the University of Houston campus area.
+ Discover the value of advertising to students at UH.
Executed:
- Traditional media
- OOH advertising
- Transit advertising
- Campus advertising
- Strategic media buying and planning
Results:
By placing OOH and transit advertisements throughout the UH campus area, we’re helping Live Nation reach tens of thousands of local students on a daily basis.
See other successful campus media campaigns in action:
- UCF’s Alcohol Prevention and Health Center
- Florida State University’s College of Business
- ACC’s University Village
- Greystar’s 24 Jones
- Greystar’s SoCam 290
- Lyft
- University of Houston’s College of Nursing
- Spotify
- Target
- Air National Guard
- Army National Guard
- Army ROTC
- Spectrum
- Amazon
- GNC
- SHI
- USC Campus Wellbeing and Education
- Firefly Festival
- Rutgers – School of Management and Labor Relations
- Tulane University Study Abroad
- USC Gould School of Law
- USC Civic Engagement
- TIAA
- NIH All of Us Campaign
- Towson ATOD
- UCF Green Dot
- UI Health
Are you ready to create your own successful campus media campaign? See our complete guide to advertising to university students.
Here at MSS Media, Inc., we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSS Media, Inc. a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!
MSSmedia plans and places transit, campus, and out-of-home campaigns that reach audiences other channels miss.
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