CAMPUS ADVERTISING

Are your student recruitment marketing efforts failing? Do you need more leads, increased numbers of qualified applicants, and better enrollment numbers? Are you looking for better bang for your advertising buck? Avoid the seven deadly sins of student recruitment campaigns, employ truly effective advertising strategies, and you will achieve the enrollment results you’ve been seeking.

There are those that think traditional media is dead and digital advertising is the only way to go. However, out-of-home (OOH) advertising still has an important role to play in many campaigns. In fact, one of the best ways to maximize the effect of almost any ad campaign is to incorporate both traditional and digital media tactics (particularly mobile). Discover why it’s imperative that you incorporate...

So far, our “Recruiting Students” blog series has covered the building blocks and step-by-step process of creating a successful student recruitment campaign. We’ve also looked at best practices for college recruitment and innovative ways to increase enrollment. Today we’re sharing five real world examples of recent successful student recruitment marketing campaigns.

Mobile marketing (which began with SMS text messaging in the early 2000’s) continues to expand in methodology, functionality, reach, and popularity. Join us for an overview of this extensive sector of the marketing industry. We’ll answer three important questions: What is mobile marketing? Why should you utilize mobile marketing? How can you incorporate mobile marketing into your campaign efforts...