CAMPUS ADVERTISING

We’ve covered the basics of creating a successful student enrollment campaign and we’ve taken a deep dive into several of the most important components of an effective college recruitment marketing strategy. Now we’re going to look at some of the marketing best practices our clients have incorporated. These tactics drive audience engagement and produce real results.

As a society, we are now firmly ensconced in the digital age. Our social, economic, and political focus has shifted from industrialization to information technology. In this highly dynamic landscape, emerging media (specifically emerging digital technologies and platforms) have an increasingly important role to play in the world of marketing. Let’s explore what emerging media is and how marketers can...

Student housing rental properties, while potentially very lucrative, face several challenges in today’s changing world. As the student housing market has become more crowded, residences compete for renters on the basis of their convenience, amenities, privacy, pricing, and space. Meanwhile, with the advancement of online education, the market base is changing. Property managers who were already dealing...

There’s been a lot of buzz lately about mobile marketing. But what exactly is mobile marketing? Should you consider adding it to your marketing plan, and if so, why? How do you do mobile marketing well? As media experts known for creating winning strategies and building award-worthy campaigns, we’re happy to share our mobile marketing knowledge with you. Learn what mobile marketing is, what you need...