CAMPUS ADVERTISING

Our blog series on  “planning an effective modern marketing campaign” continues with an exploration of the buyer’s journey (or full funnel marketing). Learn how to maximize the effect of your marketing campaign by addressing every stage of the buyer’s journey.

Many property marketers recognize that digital marketing solutions are an important part of their efforts to increase heads in beds. However, marketing directors may not realize how essential new media platforms are for reaching their occupancy goals. As one of the pillars of a holistic marketing strategy, properly planned and implemented electronic campaigns produce great fruit. And they’re especially...

In this installment of our Recruiting Students blog series, we complete the DISCOVER stage of marketing strategy development before moving on to stage two - CREATE. Here we discuss how and why to identify the right mix of paid advertising (both digital and traditional) and earned, owned, and shared media for a successful integrated marketing strategy that will increase student enrollment.

So far our “planning an effective modern marketing campaign” series has explored the preparatory work necessary for creating a potent marketing campaign. Our posts on developing a buyer persona for your target audience and setting marketing campaign goals cover the first pass of the DISCOVER stage. Today we delve into the CREATE stage of campaign planning as we discuss how and why to identify the right...