CAMPUS ADVERTISING

An effective recruitment campaign strengthens your school’s reputation, extends your reach, generates leads, attracts more qualified applicants and increases overall enrollment. Today we examine the three pillars of our proven higher education marketing strategy. Learn how to create a successful student enrollment campaign step-by-step.

Marketing is no easy task at the best of times, and marketing during a pandemic is truly challenging. This past spring we explored how following three simple corporate communications principles helped our company adjust to the new normal. Today we’re going to examine how COVID-19 is affecting marketing campaigns and what businesses are doing to engage their target audiences successfully, even in these...

In this fifth post in our Property Marketing for Student Housing blog series, we complete the DISCOVER stage of marketing strategy development before moving on to stage two - CREATE. Here we discuss how and why to identify the right mix of paid advertising (both digital and traditional) and earned, owned, and shared media for a successful integrated marketing strategy.

Are you struggling to meet your recruitment goals? Enhanced marketing will certainly help you on your way. Learn what an effective student recruitment marketing campaign consists of in today’s competitive marketplace. Strengthen your school or program’s reputation, extend your reach, generate additional leads, attract more qualified applicants, and ultimately, increase overall enrollment.