CAMPUS ADVERTISING

We are living in the age of information overload. Huge volumes of information are continually being created and instantly disseminated in today's digital age. How does this heavy and constant flow of information affect the Public Relations (PR) industry in which an editorial feature that once stood firmly on its own is no longer the benchmark for PR success?

Each fall, millions of students attending U.S. colleges and universities contribute over 400 billion dollars in spending power. As students flock to campuses nationwide, there are endless opportunities for advertisers to capture the attention of these Millennial and Gen Z buyers. For over 15 years, MSSmedia has been working with clients to help execute successful campus campaigns and tap into...

As we head further and further into an era of online marketing, the term “SEO” is frequently referenced, mis-referenced, and used as the basis of arcane marketing arguments. SEO, or Search Engine Optimization, can be concisely defined as the practice of increasing both the quality and quantity of traffic to your website (as well as associated exposure to your brand) through non-paid or “organic” search...

The way we shop for products today is drastically different than it was a decade ago. We no longer have to go to the grocery store to buy shampoo and toothpaste or the department store for jeans and a T-shirt. Today, we have digital convenience and can have everything delivered to us in the comfort of our homes. Efficient ordering processes and quick delivery have become necessities for brands and...