CAMPUS ADVERTISING

While the “Back-to-School” season is commonly considered the months where college students get back into the swing of things after the summer break, marketing for this period should not be considered a flash in time.

College students represent one of the most valuable target markets. While in school, they are making their own purchasing decisions for the first time, which makes them impressionable for brands. If businesses can connect with students early on, they can form brand loyalties that will continue for the rest of the consumer’s life.

The constant emails and notifications from retailers may seem annoying for some, but Millennials embrace it. According to a new study from Euclid Analytics, this generation enjoys interactions from brands as they shop. 74% of survey participants said they were open to receive messages on their phones during a store visit, while 81% of respondents said they were open to stores being in touch (text or...

Flower headbands, good music, and fun in the sun mean festival season is here. Festival season also means Millennials will be flocking to different cities across the nation to see their favorite musical artists. It’s a convenient time for brands to court this market through activations, social sharing, and more.