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CNN Has a New Millennial Targeted Video Site
Sites like Buzzfeed are a hit among millennials, and now big players like CNN are looking to captivate this target market with a new video platform called Great Big Story or GBS. There are many players vying for the attention of the millennial market, so GBs wants to set themselves apart by having a different voice and different point of view. However, they do not want to be considered a...
Read more Jolly Rancher Candy Brings a Smile to Millennials
Sometimes we don’t wake up on the right side of the bed. We trip down the stairs, forget to study for an exam, get caught in the rain and more. Life isn’t always fair and just simply sucks at times. Targeted at Millennials, Jolly Rancher wants this generation to suck on their candy in hopes that these unfortunate moments will suck a little less.
Read more Advertising On Campus During a College Football Rivalry
Some of the biggest college rivalry comes with football games, and these can rally an entire campus to come together against a common enemy.
Read more Effective Ways to Promote Advocacy Campaigns on Campus
Let’s take a trip down memory lane when we used to open the cereal box and find cool prizes inside as a kid. These were the simple, yet exciting joys we experienced as little ones. An advocacy group in Canada took the entirely opposite approach and gave people chills when they opened their cereal boxes.
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