CAMPUS ADVERTISING

When we think about social media marketing, the public health space rarely comes to the top of our minds. However, using social media platforms to raise public awareness in public health campaigns cannot be overlooked. In this article, we will cover how the two can go hand in hand. Let's start with defining public health.

As we all know by now, millennials and Gen Z are crucial demographics to understand as marketers. Some people don’t get them and others excuse them, but to successfully engage with them, the best thing to do is to understand who they are and what they want.

In today's campus advertising world, knowing how to speak to Millennial and Gen Z audiences is crucial to your success. But what exactly does it take to get through to them? Well, we have some thoughts and have outlined a few below.

Believe it or not, the end of summer is not too far away. Soon enough, millennial students will be moving back on campuses across the nation. Even though August and September still feel far away, starting to think about back-to-college campus advertising is crucial to success when those months roll around.