CAMPUS ADVERTISING

Although some may question the importance of including digital advertising into their media mix, there should be no debate: Digital advertising is a necessity, and its importance will only continue to grow.

Though there is a debate on where Generation Z ends and the Millennial Generation begins, those at the end of the spectrum for Gen Z (born 1997-2012) are already starting to graduate college. Gen Z is on the way to becoming one of the largest generations (about 32% of the population), and with that comes spending power. Spring Break comes as a welcomed distraction for most students, but how do you...

As this year’s Super Bowl approaches, marketers are reminded of the staggering figures big brands spend on advertising ($5.23 million average for a 30-second ad).  These numbers continue to rise through the years, and there’s no surprise there. There are some new trends and strategies that are worth analyzing, such as the use of social media.

The three-week college basketball tournament that turns Corporate America into the most unproductive group that we will see all year long. It has shown to be the most popular sporting event after all professional post-season championships and has raked in billions of ad revenue in the last ten years.