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How Digital Advertising Can Reduce Food Waste
Most people don’t realize how much food they throw away every day. Did you know approximately 1.3 billion tons of food is wasted every year? Food waste has become a controversial issue, so restaurants, grocery stores and the federal government are adopting strategies to reduce it in the United States (as well as internationally).
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What is Public Relations in Local Governments?
According to Trading Economics, the U.S. economy grew by 2.1 percent in the second quarter of 2019. As a result of this growth, local governments and non-governmental organizations keep contributing to the overall quality of life with increased job opportunities and improved cultural environments. 
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What is Back-to-College Advertising?
Back to school time is around the corner, which means that businesses and retailers need to start thinking of the best marketing and advertising strategies to target students on campuses nationwide. 
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What Are the 5 Things to Keep In-Mind When Advertising On Campus?
Each fall, millions of students attending U.S. colleges and universities carry more than $400 billion in spending power. As students flock to campuses nationwide, there are endless opportunities for advertisers to get in front of college buyers.  Over the years, we have worked with both advertisers and universities to run successful back-to-college campaigns. And with our experience, we know what...
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How to Effectively Use Social Media in the Public Health Space
When we think about social media marketing, the public health space rarely comes to the top of our minds. However, using social media platforms to raise public awareness in public health campaigns cannot be overlooked. In this article, we will cover how the two can go hand in hand. Let's start with defining...
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Promote Events on Campus with Powerful College Media Strategies
You’ve got an important event coming up. It could be a concert, athletic competition, lecture, annual sale, open house or anything in between. You’ve reserved a space, hired staff and created a detailed schedule. But no matter how comprehensive your planning, you must market effectively, or your efforts...
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7 Deadly Sins of Student Housing Property Marketing
Are your student housing property marketing efforts failing? Do you need more leads, increased numbers of qualified applicants, and better occupancy rates? Are you looking for a better bang for your advertising buck? Avoid the seven deadly sins of property marketing, employ truly effective advertising...
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