CAMPUS ADVERTISING

Traditionally, the back-to-school season (for both fall and spring semesters) is a prime advertising time for businesses targeting college students (and their parents). Even in these turbulent times, many students are on their way back to colleges and universities across the country.  With this in mind, planning for back-to-college advertising remains crucial to marketing success for a wider range...

As a student housing property manager, your target audience likely seems pretty straightforward. You’re marketing your property to college students, end of story. Or is it? The best way to successfully engage with any audience is to understand who they are and what they want. When you take the time to identify target market personas for your intended audience, you’ll have a more complete picture of...

Despite the growing number of majors and universities throughout the United States, college enrollment has experienced a decline in recent years, according to the National Student Clearinghouse Research Center. Here at MSSmedia, we deliver college recruitment campaigns that help increase college enrollment, in addition to promoting specific majors, programs and recreational activities on campuses.

We recently discussed what a state-of-the-art student housing property marketing campaign consists of and how an effective leasing campaign increases brand awareness, attracts more qualified applicants, maintains your market share, and optimizes your leasing occupancy.