CAMPUS ADVERTISING

As student housing property managers struggle to meet their occupancy goals in an intensely competitive environment, many are looking for innovative marketing strategies that will successfully deliver heads in beds. It’s easy to get lost in a deluge of marketing gimmicks and conflicting advice. Throughout almost two decades of delivering winning marketing strategies, we’ve honed our process for maximum...

For almost all of us, the past few years were a real shock to the system. Around the world, people faced a wide range of unexpected personal challenges, while business as usual was upended and companies struggled to hold on through the worst of the global pandemic. At MSS Media we believe strongly in meeting every obstacle with determination, a positive attitude, and a growth mindset. Here are the...

As a student recruitment professional, identifying your target audience probably seems pretty straightforward. You’re marketing your school or program to teens and young adults (and their parents), end of story. Or is it? The best way to successfully engage with any audience is to understand who they are and what they want, so it’s important to get this right. Identify buyers’ personas for your target...

We’ve covered the basics of creating a successful property marketing campaign and we’ve taken a deep dive into several of the most important components of an effective student housing marketing strategy. Now we’re going to look at some of the marketing best practices our clients have incorporated. These tactics drive audience engagement and produce real results