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CAMPUS ADVERTISING

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Attract Students During an Election Year
It’s election year and there’s been a lot of talk about millennial voters and the impact they have on elections. This entices politicians, brands and companies alike to get their name in front of this generation. With the busy lives that students leads, one of the best tactics is to literally be where they are, which is on campus. As a brand, you may want to remain neutral with political party affiliation,...
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Colleges Are Being Transformed by Mobile Apps
Today’s students have more technology than 30 years ago. Cellphones, tablets, laptops and more are commonplace on a college campus. With these devices come a multitude of mobile apps that open students up to a wealth of information from entertainment, news and much more. Popular apps range from social media, photo editing to fitness and education tools.
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Attract New Hires with Creativity
Students go to college to earn a degree and pursue their dreams. They’re doing all of this work in hopes of getting noticed by employers. It’s an exciting yet scary time for students. Not all employers are making themselves visible to the college market, but GE is stepping outside of the box to attract this demographic.
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Coke Zero Brings Back Their Drinkable Billboard
Classes are in session, and with that comes the excitement for the upcoming football season. Tens of thousands of college students, along with other enthusiastic fans, will be in attendance to root for their respective teams. Thousands more will be tuning in via television, which presents an opportune time to sample your product with the college market. And taste sampling at college athletic events...
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How to Effectively Use Social Media in the Public Health Space
When we think about social media marketing, the public health space rarely comes to the top of our minds. However, using social media platforms to raise public awareness in public health campaigns cannot be overlooked. In this article, we will cover how the two can go hand in hand. Let's start with defining...
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Traditional Campus Media: DOOH Advertising
As one of the first advertising touchpoints, physical media increases brand awareness and recognition. Digital out-of-home advertising combines the advantages of modern technology with the best aspects of traditional media. Incorporate DOOH ads into your traditional campus media campaigns today!
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Advertise to Students with Emerging Media: TikTok
Young adults spend huge amounts of time on new and trending digital media platforms. If you’re looking to drive engagement with this key demographic, you must take advantage of these forums. In this series, we explore effective ways to advertise to students using emerging media, starting with TikTok....
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