CAMPUS ADVERTISING

College students have been a coveted market for years. College students are now harder to reach than in previous years due to media fragmentation. At this stage in life, students have not formed unbreakable brand loyalties, which is excellent news for brands looking to capture this audience.

Millennials remain the key age demographic for online commerce, spending more money online in a given year than any other age group. This age group spends around $2,000 annually on e-commerce, and this a major stat since they are most likely making less money than older adults. By 2020, they will compromise nearly half of the U.S. workforce and by 2025 that number will swell to 75%.

Executives from the top social media platforms sat down recently and discussed how to reach Millennials. This generation is hard to target and understand. Brands struggle to keep their attention, and it’s not that this generation doesn’t like brands, it’s that they are not fond of advertising.