CAMPUS ADVERTISING

Facebook conducted a survey to understand the reasons why millennials are so obsessed with Instagram. Yes, they are not as active on Facebook as people may think, but they definitely love Facebook owned Instagram. 

According to new research from Axicom, millennials believe advertising is becoming more relevant to them. The survey found that perceived relevancy of ads decreases as a consumer age, which means the prime time to target the Millennial generation is now. Advertisers need to craft authentic messages with emotional resonance and deliver those messages on a consistent, personalized level to consumers...

Over the next few weeks, classes will be starting, and college kids will be heading back to campus or stepping foot on campus for the first time. For advertisers, this is a new season to target these students on campuses. According to Nationwide, between part-time jobs and help from parents, the average college student has $1,200 per month to spend, adding up to $417 billion in total spending power...

Retailers rake in dollars during back-to-school and college shopping. Holiday shopping is the highest spending period, but back-to-school shopping comes in second with an estimated $68 billion to be spent in the next few weeks.