The United States is the largest digital advertising market in the world. Spending in this sector is projected to reach $200 billion by 2025. To maximize return on their digital campus advertising investment, those advertising to university students must utilize emerging media platforms. Learn how Snapchat ads can help reach and engage younger generations.

Today’s post in our successful campus media campaigns series explores how the University of Southern California’s Office of Campus Wellbeing & Education reached hundreds of thousands of college students weekly with compelling and informative messaging, driving program and resource awareness. Learn how campus advertising can do the same for your organization.

You’ve got an important event coming up. It could be a concert, athletic competition, lecture, annual sale, open house or anything in between. You’ve reserved a space, hired staff and created a detailed schedule. But no matter how comprehensive your planning, you must market effectively, or your efforts will be in vain. Are you looking to attract a young adult audience? Promote your event on campus...

In the United States, approximately eight out of ten advertising dollars is devoted to digital ads. This impressive stat confirms the importance of digital advertising. Today we continue our “Digital Campus Advertising by Platform” series with another social media giant. Discover why Instagram is an essential component of advertising to students successfully.