This week’s post in our successful campus media campaigns series explores how retail giant Target reached thousands of students with two successful back-to-school campus media campaigns. Learn how you can achieve your business goals with similar college media strategies.

Audio streaming services continue to explode in popularity, especially among young adults. Spotify, Pandora, and other digital platforms are the preferred sources of audio information and entertainment for the majority of millennial and Gen Z listeners. Reach this crucial audience with one of the top college media strategies - campus audio advertising.

As we previously discussed, spring back-to-school advertising is an important long-term proposition for many businesses targeting college students (and their families). Incorporate these four college back-to-school marketing strategies to energize your spring campaign.

Founded in 1867, Howard University is a culturally rich and diverse university and one of the world's most prestigious destinations for professionals in health, science, engineering, art, law, and education. Learn more about why advertising to students at Howard University is valuable.