It’s time for another post in our successful campus media campaigns case study series! Today we explore how a Greystar rental property achieved continued higher leasing application levels through an integrated campus media campaign. Reach your business goals through the use of similar college media strategies.

Established in 1927, the University of Houston (UH) has a proud heritage of academic excellence and is ranked among the best colleges in America. In addition to nationally ranked education programs, cutting-edge research centers, world-class libraries and state-of-the-art facilities, UH is home to award-winning faculty, alumni who have become international leaders, and one of the most diverse student...

Minnesota State University Mankato (MNSU) offers an extensive range of degree programs that appeal to a wide variety of scholars. A growing international reputation for breakthrough research distinguishes the University, as does the unique quality of life that marks the proud community of greater Mankato. Located in the scenic Minnesota River valley approximately 80 miles southwest of Minneapolis-St....

African Americans are a historically underserved advertising market in the United States. Not only do many marketers not know how to effectively target this population segment, they also don’t understand the importance of doing so. African American consumers spend proportionally more on both certain essentials and luxury items. In addition, their purchasing decisions strongly influence both minority...