Campus Media Higher Ed Marketing Media + Advertising Digital Media Millennials + Gen Z Marketing Toolkit
Why Advertising at University of Central Florida Is Valuable
University of Central Florida (UCF) is ranked among the top 15 Most Innovative Universities in the Nation by U.S. News & World Report. Its researchers attract more than $200 million a year in grants and awards. With more than 220 degree programs in 13 colleges, UCF offers expansive educational opportunities. Their award-winning faculty connect students to research and career opportunities around...
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Successful Campus Media Campaigns: FSU College of Business
We’re pleased to share the second post in our successful campus media campaign case study series with you today. Join us as we examine Florida State University College of Business’s Higher Education Targeting Campaign.
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Advertise to Multicultural College Students Effectively
College campuses are becoming increasingly diverse. In fact, only 55% of current post-secondary school students are Caucasian. Targeting other college demographics is an important way to maximize the return on your campus marketing investment. Learn how to advertise to multicultural college students effectively.
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Why College Back-To-School Advertising Is Important
It may seem strange to be talking about college back-to-school advertising for fall when spring has just begun, but there’s no time like the present. Student preparations and purchasing begin months in advance, and so should yours. Learn why college back-to-school advertising is important for any organization targeting this demographic.
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Technology & Campus Advertising: Top 10 Tactics
Opportunities to reach college students with marketing messaging have increased tremendously in recent years. Not only has digital media exploded onto the scene, but traditional advertising tactics have expanded as well. Turbocharge your campus advertising efforts with the best marketing tools technology...
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Shifting Trends in Millennial Holiday Shopping
Shifts in shopping have been occurring among Millennials. Black Friday and Cyber Monday have great deals and are entertaining, but these days don't have the effect they used to. Consumers are more knowledgeable about how to find sales and discounts. They don't need these significant shopping holidays...
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Four Reasons Market Segmentation Is Important
Now more than ever, businesses face the challenge of reaching the right customers with the right message. This is where market segmentation comes into play. By dividing a broad market into smaller, more defined groups, businesses can tailor their marketing strategies to specific customer needs and preferences....
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