There are many reasons why Los Angeles - a global center for arts, technology, and international business - is home to hundreds of thousands of college students. If you’re looking to reach this important target market, you will certainly want to advertise at the University of Southern California and UCLA. Read on to discover the benefits of advertising to students at these two prestigious LA-based...

You know why you should advertise to college students and you’ve read five reasons why university advertising is valuable, but did you know that targeting niche college demographics is one great way to maximize your campus marketing ROI? Hispanic college students are one of the most important groups on which to focus your efforts. Learn more about why & how you should advertise to Hispanic college...

We’ve covered why you should advertise to college students and how you advertise on campus but a major question remains - how much does it cost to advertise on campus? Let’s discuss the cost of campus advertising, and the factors that affect how much you’ll pay.

If you’ve been paying attention, you’re fully convinced of the value of university advertising. But you may be wondering, how do I advertise on campus? You may know what your campus media solutions are and how to choose target schools that meet your needs, but how do you actually find campus advertising opportunities? Let’s explore your options.