Back to school time is around the corner, which means that businesses and retailers need to start thinking of the best marketing and advertising strategies to target students on campuses nationwide. 

In today's campus advertising world, knowing how to speak to Millennial and Gen Z audiences is crucial to your success. But what exactly does it take to get through to them? Well, we have some thoughts and have outlined a few below.

Believe it or not, the end of summer is not too far away. Soon enough, millennial students will be moving back on campuses across the nation. Even though August and September still feel far away, starting to think about back-to-college campus advertising is crucial to success when those months roll around.

Sometimes we don’t wake up on the right side of the bed. We trip down the stairs, forget to study for an exam, get caught in the rain and more. Life isn’t always fair and just simply sucks at times. Targeted at Millennials, Jolly Rancher wants this generation to suck on their candy in hopes that these unfortunate moments will suck a little less.