As a student recruitment professional, identifying your target audience probably seems pretty straightforward. You’re marketing your school or program to teens and young adults (and their parents), end of story. Or is it? The best way to successfully engage with any audience is to understand who they are and what they want, so it’s important to get this right. Identify buyers’ personas for your target...

An effective recruitment campaign strengthens your school’s reputation, extends your reach, generates leads, attracts more qualified applicants and increases overall enrollment. Today we examine the three pillars of our proven higher education marketing strategy. Learn how to create a successful student enrollment campaign step-by-step.

In this fifth post in our Property Marketing for Student Housing blog series, we complete the DISCOVER stage of marketing strategy development before moving on to stage two - CREATE. Here we discuss how and why to identify the right mix of paid advertising (both digital and traditional) and earned, owned, and shared media for a successful integrated marketing strategy.

Traditionally, the back-to-school season (for both fall and spring semesters) is a prime advertising time for businesses targeting college students (and their parents). Even in these turbulent times, many students are on their way back to colleges and universities across the country.  With this in mind, planning for back-to-college advertising remains crucial to marketing success for a wider range...