Florida International University (FIU) is a Top 50 public university that drives real talent and innovation in Miami and globally. It is an urban, multi-campus, public research university serving a large and diverse student body and the eclectic population of South Florida. U.S. News and World Report places dozens of FIU programs among the best in the nation. Learn more about the many reasons why advertising...

We’ve been sharing a lot of information about campus advertising lately, but we know you want more than facts, figures, and how to’s. This is the first post in our campus advertising case study series. See a successful campus media campaign in action!

Campus advertising is a vital part of the marketing mix for many organizations. But it’s not enough to understand why you should advertise to college students or even the basics of how to advertise on campus. To create effective advertising campaigns, you must also know the best ways to reach and influence young adults, who are deeply enmeshed in the digital landscape. Explore the social media habits...

Recently we discussed the visual impact of traditional campus media, particularly OOH/DOOH, transit ads, and postering. Today we look at two other forms of analogue university advertising - student newspaper ads and tabling events. Learn how these forms of marketing will engage a crucial audience and deliver surprising results.