Whether you’re looking to recruit students to your degree or wellness program, university advertising will increase brand/program awareness and reach. Discover the top three ways to promote school programs on campus.

Across the country, students are mid-semester, studying hard and dreaming of summer vacation. Meanwhile, marketers who need to reach this target audience are just beginning their fall back-to-school campus advertising preparations. Learn how to create a BTS marketing campaign that will build impressive brand awareness and engagement.

Looking to make an advertising splash? Consider a campus takeover event! Designed to increase brand awareness among young adults, this high impact tactic is one of the most effective campus media strategies out there.

We know how important advertising to students is. But we also know the difficulties inherent in advertising to young adults. This is a tech savvy generation. Many don’t watch broadcast TV, listen to terrestrial radio or subscribe to cable. They’ve been taught to be skeptical of advertising and are well acquainted with the use of ad blockers. Fortunately there are many effective ways to reach this valuable...