CAMPUS ADVERTISING

Previously we explored ways to harness the energy of digital ads and the power of PPC (pay per click advertising). Today we take a deeper look at social media ads, which make up a steadily increasing share of internet ad revenue. There are a number of reasons why paid social advertising is so popular. Increase reach and engagement with the most effective paid social media ads and advertising platf...

In today's competitive higher education landscape, attracting college applicants requires more than just a fancy brochure and a website. Students have a wealth of options, and they're looking for valued and authentic voices to help them make their decision. Discover how to use one of the top student recruitment strategies today - a combination of testimonials and influencer marketing.

Today’s post in our successful campus media campaigns series explores how USC Gould School of Law reaches thousands of college students every day with compelling and informative messaging, driving program awareness. Learn how campus advertising can do the same for your organization.

Does your team include a skilled marketing professional with the time and ability to design, execute and manage effective campus media campaigns? If not, you’ll almost certainly achieve significantly better results when you work with an experienced media and PR firm. Learn how to choose campus marketing specialists who will help you succeed.