CAMPUS ADVERTISING

Today’s post in our successful campus media campaigns series explores how how several clinical research organizations reach college students across the country with compelling messaging, driving website traffic and trial enrollment. Learn how to create equally successful campus recruitment campaigns.

While most college students today are members of Generation Z, millennials are still heavily represented. While these neighboring cohorts have similar digital media preferences, there are some important differences for marketers to keep in mind. Explore the social media habits of college students by generation to maximize your campus marketing campaign results.

Today’s post in our successful campus media campaigns series explores how Live Nation Entertainment is reaching tens of thousands of students with compelling messaging, creating awareness and driving event attendance. Learn how campus advertising can create awareness and drive action for your program or organization.

Almost eighty percent of small businesses use social media to connect with their customers. And with good reason! Nearly 5 billion people access social platforms regularly, and that number continues to increase. As we discussed previously, emerging media is an important component of successful university advertising. This post continues our exploration of the social media habits of college students...