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CAMPUS ADVERTISING

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Successful Campus Media Campaigns: Maryland Jockey Club
Today’s post in our successful campus media campaigns series explores how Maryland Jockey Club reached students at over twenty universities, driving event attendance and maximizing ROI. Learn how digital campus advertising can do the same for you.
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Advertise to Students with Emerging Media: Instagram
The latest post in our “Advertise to Students with Emerging Media” series explores Instagram. Learn the most effective ways to reach and engage campus audiences with this popular platform.
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Successful Campus Media Campaigns: Rutgers Business School
Today’s post in our successful campus media campaigns series explores how Rutgers Business School reaches tens of thousands of college students every day with compelling and informative recruitment messaging, driving program awareness to meet admissions goals. Learn how campus advertising can do the same for your organization.
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Traditional Campus Media: Transit Ads
Although typical college students spend a large part of each day on smartphones and laptops, they’re also out and about more than many other demographic groups. Whether they’re walking to and from class, riding the bus to work or flying home for a quick visit, they’re often on the go. As a result, transit advertising is a particularly effective part of any traditional campus media campaign. Read on...
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Back To College Advertising: The Complete Guide
Believe it or not, the end of summer is not too far away. Soon enough, millennial students will be moving back on campuses across the nation. Even though August and September still feel far away, starting to think about back-to-college campus advertising is crucial to success when those months roll ...
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Traditional Campus Media: DOOH Advertising
As one of the first advertising touchpoints, physical media increases brand awareness and recognition. Digital out-of-home advertising combines the advantages of modern technology with the best aspects of traditional media. Incorporate DOOH ads into your traditional campus media campaigns today!
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Decoding the Digital Natives: A Deep Dive into Gen Z Psychographics
Gen Z are the first true digital natives. They’ve never known a world without the internet, smartphones and social media. Understanding this cohort (those born roughly between the mid-1990s and the early 2010s) requires moving beyond surface-level observations and delving into their intricate psycho...
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