CAMPUS ADVERTISING

A group of distinguished instructors recently reviewed current trends to predict what higher education might look like by 2025. Not only does their analysis suggest the ways that institutions may need to change to meet the needs of students and faculty, it also indicates the future direction of higher education advertising. Use these findings to plan your long-term marketing strategy.

Social media accounted for a third of all digital advertising spending in 2022. And with good reason! Almost 5 billion people across the world use social media, and that number continues to increase. As we discussed recently, emerging media is a critical component of successful digital campus advertising campaigns. Discover what TikTok ads can contribute to your marketing efforts.

The United States is the largest digital advertising market in the world. Spending in this sector is projected to reach $200 billion by 2025. To maximize return on their digital campus advertising investment, those advertising to university students must utilize emerging media platforms. Learn how Snapchat ads can help reach and engage younger generations.

Today’s post in our successful campus media campaigns series explores how the University of Southern California’s Office of Campus Wellbeing & Education reached hundreds of thousands of college students weekly with compelling and informative messaging, driving program and resource awareness. Learn how campus advertising can do the same for your organization.