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Effective College Media Strategies: Campus Takeovers
Looking to make an advertising splash? Consider a campus takeover event! Designed to increase brand awareness among young adults, this high impact tactic is one of the most effective campus media strategies out there.
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Advertising to Students: 8 Ways to Overcome Common Roadblocks
We know how important advertising to students is. But we also know the difficulties inherent in advertising to young adults. This is a tech savvy generation. Many don’t watch broadcast TV, listen to terrestrial radio or subscribe to cable. They’ve been taught to be skeptical of advertising and are well acquainted with the use of ad blockers. Fortunately there are many effective ways to reach this valuable...
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Successful Campus Media Campaigns: GNC
Today’s post in our successful campus media campaigns series explores how GNC reached hundreds of thousands of college students with compelling and informative promotional messaging, driving awareness to increase sales online and in person. Learn how campus advertising can do the same for your organization.
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One Source for All Your Campus Advertising Needs
Do you want to increase brand awareness and affinity, cultivate consideration, or boost enrollment or sales? Does your target audience include college students? Enlisting the help of a single skilled agency to meet all your campus advertising needs positions your business for maximum success. Read on to learn why.
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How COVID-19 is Affecting Marketing Campaigns
Marketing is no easy task at the best of times, and marketing during a pandemic is truly challenging. This past spring we explored how following three simple corporate communications principles helped our company adjust to the new normal. Today we’re going to examine how COVID-19 is affecting marketing...
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What does the campus marketplace look like in 2025?
To understand how and why to advertise to college students, you must understand the current state of the campus marketplace. While the higher education sector has faced difficult times in recent years, today the collegiate audience is diverse and growing. Discover what the campus marketplace looks like...
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Traditional Campus Media: Postering
The campus advertising landscape is much more robust than it was in years past. Businesses can now make use of transit ads, outdoor kiosks, bus shelters, billboards, digital screens, and more. New signage opportunities offer an excellent chance for organizations to get in front of the campus demographic...
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