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Successful College Media Strategies: Integrated Campus Campaigns
When done correctly, campus advertising is a highly effective way to reach and engage teenagers and young adults. Creating an integrated campaign is one of the top three successful campus media strategies for advertising to university students. Learn why and how to create an effective integrated campus campaign.
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Successful Campus Media Campaigns: Military Recruitment – Air National Guard
Today’s post in our successful campus media campaigns series explores how various branches of the Air National Guard maximized brand awareness in an extremely challenging recruiting environment. Learn how integrated university advertising can position your organization for similar success.
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Why Advertising to Students at Coppin State University Is Valuable
Since 1900, Coppin State University has been inspiring students from Maryland and beyond to achieve greatness in and out of the classroom. With a proud history, colorful traditions and deep community roots, Coppin State students and faculty are giving back to surrounding Baltimore communities, winning prestigious awards and much more. Learn more about why advertising to students at Coppin State University...
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Recruiting College Students: 3 Reasons to Target Adult Learners
As we discussed in our recent post on the current state of higher ed enrollment, there are several effective ways to conduct student recruitment campaigns in 2022. Targeting adult learners is one of the most powerful ways of recruiting college students in the current climate. Discover the importance of this demographic for enrollment campaign success.
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Marketing To Generation Z: Gamification and Interactive Content
Marketing to Generation Z? Traditional marketing tactics often fall flat with this demographic. So how do you capture their interest and build brand loyalty? The answer lies in creating engaging experiences. Two powerful tools to achieve this are gamification and interactive content. Level up your Gen...
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Planning a Winning Real Estate Marketing Campaign – An MSSmedia Demo
If you’ve been following our property marketing posts, you know that we’ve thoroughly explored what a student housing marketing campaign is and examined the basics of creating a successful real estate marketing campaign for student housing in depth. Recently we interviewed one of our team experts about...
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Social Media Habits of College Students by Platform: Facebook
While campus marketing is primarily a traditional media endeavor, digital media has an important part to play in creating a successful campaign. Join us as we continue to explore the social media habits of college students by platform, this time focusing on Facebook.
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