CAMPUS ADVERTISING

The ability to implement location targeting is one of the best features of local pay-per-click (PPC) advertising. Learn how using location specific geo-targeted advertisements can increase college enrollment.

Founded in 1838, Virginia Commonwealth University (or VCU) is ranked a top 100 research university by the National Science Foundation and is home to one of the top-ranked public graduate arts schools. Located in downtown Richmond, VCU is a big university in the middle of a bustling city. Learn more about why advertising at Virginia Commonwealth University is valuable.

Today’s post in our successful campus media campaigns case explores how Lyft achieved increased brand awareness and ridership through a nation-wide integrated campus media campaign. Attain your business objectives through the use of similar college media strategies.

The share of American adults who live in middle class households has steadily contracted in the past five decades, while the percentage of low income households continues to rise. Almost one-third of households in the U.S. now qualify as low income, and this trend shows no sign of stopping. Marketers who currently focus their advertising efforts on middle and upper class audiences would do well to...