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Three College Back-to-School Marketing Strategies for Fall
As we recently discussed, college back-to-school advertising is an important long-term proposition for many businesses. Incorporate these three college back-to-school marketing strategies to jumpstart your fall back-to-school marketing campaign.
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Why Advertising at University of Central Florida Is Valuable
University of Central Florida (UCF) is ranked among the top 15 Most Innovative Universities in the Nation by U.S. News & World Report. Its researchers attract more than $200 million a year in grants and awards. With more than 220 degree programs in 13 colleges, UCF offers expansive educational opportunities. Their award-winning faculty connect students to research and career opportunities around...
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Successful Campus Media Campaigns: FSU College of Business
We’re pleased to share the second post in our successful campus media campaign case study series with you today. Join us as we examine Florida State University College of Business’s Higher Education Targeting Campaign.
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Advertise to Multicultural College Students Effectively
College campuses are becoming increasingly diverse. In fact, only 55% of current post-secondary school students are Caucasian. Targeting other college demographics is an important way to maximize the return on your campus marketing investment. Learn how to advertise to multicultural college students effectively.
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Digital Campus Advertising by Platform: Snapchat
The United States is the largest digital advertising market in the world. Spending in this sector is projected to reach $200 billion by 2025. To maximize return on their digital campus advertising investment, those advertising to university students must utilize emerging media platforms. Learn how Snapchat...
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Corporate Communications in the Time of Crisis: COVID-19
Work during the Coronavirus pandemic for most, if not all, small businesses has been anything but smooth. To write that we at MSSmedia have transitioned without hiccups would be dishonest. Yet here we are, more than a month later and each team member has acclimated to their new normal and working from...
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Identify Target Personas for a Successful Property Marketing Campaign
As a student housing property manager, your target audience likely seems pretty straightforward. You’re marketing your property to college students, end of story. Or is it? The best way to successfully engage with any audience is to understand who they are and what they want. When you take the time to...
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