CAMPUS ADVERTISING

In today's rapidly changing and increasingly digital landscape, businesses often struggle to choose the marketing tactics that will help them achieve their desired results. Companies trying to reach younger audiences may be tempted to abandon traditional advertising tactics in favor of an entirely virtual approach. However, when done correctly, campus advertising remains a highly effective way to reach...

Parents play a huge role in the college decision process. Whether to attend, which college to choose, what to major in - these are huge choices that will impact students’ lives for decades to come. With this kind of pressure, many young people turn to their parents for advice. And parents, who are often financing their children’s education, have plenty of say in the matter. For this reason, recruiting...

It’s time for another post in our successful campus media campaigns case study series! Today we explore how a Greystar rental property achieved continued higher leasing application levels through an integrated campus media campaign. Reach your business goals through the use of similar college media strategies.

Established in 1927, the University of Houston (UH) has a proud heritage of academic excellence and is ranked among the best colleges in America. In addition to nationally ranked education programs, cutting-edge research centers, world-class libraries and state-of-the-art facilities, UH is home to award-winning faculty, alumni who have become international leaders, and one of the most diverse student...