CAMPUS ADVERTISING

Minnesota State University Mankato (MNSU) offers an extensive range of degree programs that appeal to a wide variety of scholars. A growing international reputation for breakthrough research distinguishes the University, as does the unique quality of life that marks the proud community of greater Mankato. Located in the scenic Minnesota River valley approximately 80 miles southwest of Minneapolis-St....

African Americans are a historically underserved advertising market in the United States. Not only do many marketers not know how to effectively target this population segment, they also don’t understand the importance of doing so. African American consumers spend proportionally more on both certain essentials and luxury items. In addition, their purchasing decisions strongly influence both minority...

Our recent look at the current state of higher ed enrollment covered the challenges of recruiting college students in 2022 and some of the best ways to overcome those issues. As we discussed, digital advertising may be the most important part of a successful student recruitment campaign. Social media is a key component of productive online advertising. Discover five winning social media marketing strategies...

It’s time for another post in our successful campus media campaigns case study series! Today we explore how a Greystar rental property achieved full occupancy through an integrated campus media campaign. Reach your business goals through the use of similar college media strategies.