CAMPUS ADVERTISING

University of Illinois Chicago is Chicago’s largest and most diverse university. They’ve been named a top 25 public university and a top 10 best value college by the Wall Street Journal, as well being featured in the top 30 ethnically diverse colleges and named number 8 for social mobility by U.S. News & World Report. Located in the heart of the city, this urban campus provides excellent opportunities...

Despite turbulence and uncertainty, the current state of higher education enrollment provides reasons for hope. While competition for student recruitment and retention remains serious, prices are rising, and funding looks uncertain, both enrollment and state support are increasing. Let’s explore the most effective ways to conduct student recruitment campaigns in the current climate.

Today we share with you the third post in our successful campus media campaign case study series. Achieve campus advertising success with the University Village Towson housing communication campaign as your guide.

We’ve discussed the continuing benefits of traditional campus media, but we’re also well aware that the vast majority of university attendees are deeply enmeshed in the digital landscape, making online platforms a vital part of your marketing efforts. Learn more about the value of digital campus media campaigns and the many ways to conduct a successful mobile advertising campaign for a college aud...