CAMPUS ADVERTISING

Campus advertising is a vital part of the marketing mix for many organizations. But it’s not enough to understand why you should advertise to college students or even the basics of how to advertise on campus. To create effective advertising campaigns, you must also know the best ways to reach and influence young adults, who are deeply enmeshed in the digital landscape. Explore the social media habits...

Recently we discussed the visual impact of traditional campus media, particularly OOH/DOOH, transit ads, and postering. Today we look at two other forms of analogue university advertising - student newspaper ads and tabling events. Learn how these forms of marketing will engage a crucial audience and deliver surprising results.

There are many reasons why Los Angeles - a global center for arts, technology, and international business - is home to hundreds of thousands of college students. If you’re looking to reach this important target market, you will certainly want to advertise at the University of Southern California and UCLA. Read on to discover the benefits of advertising to students at these two prestigious LA-based...

You know why you should advertise to college students and you’ve read five reasons why university advertising is valuable, but did you know that targeting niche college demographics is one great way to maximize your campus marketing ROI? Hispanic college students are one of the most important groups on which to focus your efforts. Learn more about why & how you should advertise to Hispanic college...