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Successful Campus Media Campaigns: Spectrum
Today’s post in our successful campus media campaigns series explores how Spectrum reached hundreds of thousands of college students with compelling and informative promotional messaging. Learn how campus transit advertising can do the same for your organization.
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Developing a Mobile-First Student Recruitment Campaign
The vast majority of potential college students spend a significant amount of time on their smartphones, making mobile marketing a vital part of your enrollment efforts. Learn how to create a successful mobile-first student recruitment campaign.
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Campus Advertising for Higher Education Recruiters
Whether you’re trying to attract community college students to your four-year campus or recruit existing students for specific degree programs, wellness services or student housing, effective campus advertising helps you meet your recruitment goals.
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College Media Strategies: Execute a Consideration Campaign On Campus
Marketing campaigns are not one size fits all. The specific college media strategies you should employ depend on your goals, your audience, and the tactics available to you. Join us to learn how (and why) to execute a consideration campaign on campus.
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What Is Marketing? (Creating a Cohesive Narrative for Consumers)
What is marketing? More than a series of one-off campaigns or initiatives, marketing is the glue that holds everything together - from your product or service to your customer experience to your visual identity. When marketing is done well, it creates a seamless and consistent experience for consumers,...
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Generation Alpha is Coming: How Campus Media Changes
Prepare for Generation Alpha. Evolve your campus marketing strategies with programmatic, phygital, and interactive media to engage the next generation.
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Successful Campus Media Campaigns: UI Health
Today’s post in our successful campus media campaigns series explores how the University of Illinois Hospital & Health Sciences System (UI Health) is reaching tens of thousands of students, faculty and staff with compelling messaging, driving awareness through an ongoing branding campaign. Learn...
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