CAMPUS ADVERTISING

In today's digital age, marketers have access to a vast array of tools and tactics to reach their target audience. One of the most important marketing strategies is to create frequent exposure to your brand and messaging. Marketers can also benefit from location targeting. You can set messaging frequency and location targeting on most digital marketing channels, including social media, email marketing,...

You’ve got an important event coming up. It could be a concert, athletic competition, lecture, annual sale, open house or anything in between. You’ve reserved a space, hired staff and created a detailed schedule. But no matter how comprehensive your planning, you must market effectively, or your efforts will be in vain. Are you looking to attract a young adult audience? Promote your event on campus...

In the United States, approximately eight out of ten advertising dollars is devoted to digital ads. This impressive stat confirms the importance of digital advertising. Today we continue our “Digital Campus Advertising by Platform” series with another social media giant. Discover why Instagram is an essential component of advertising to students successfully.

The number of people who began college but left without a degree grew to 39 million in 2020, an increase of almost nine percent in two years. Reaching out to this growing population is not only an emerging trend in higher ed marketing strategies, but may be crucial for many schools to remain viable. Learn how to attract returning adult students to your institution.