CAMPUS ADVERTISING

Social media marketing plays a vital role in university advertising campaigns. To succeed in this arena, campus advertisers must understand where and how to use their digital media dollars. Join us as we continue to explore the social media habits of college students by platform, this time focusing on Instagram.

Today’s post in our successful campus media campaigns series explores how Towson University's Alcohol, Tobacco and Other Drug (ATOD) Prevention Center is reaching tens of thousands of students with compelling messaging, driving awareness and responsible decision making around substance use. Learn how campus advertising can do the same for your program or organization.

Recruiting college students is challenging at the best of times. Today’s university marketing departments are facing a tumultuous environment and an extremely competitive marketplace. Enlisting the help of a skilled media and PR agency can make all the difference. But what kind of firm will produce the best return on investment? Are higher education digital marketing agencies worth the cost?

Today’s post in our successful campus media campaigns series explores how the National Institutes of Health (NIH) All of Us Research Program is reaching tens of thousands of students, faculty and staff with compelling messaging, driving awareness and action around health research. Learn how campus advertising can do the same for your program or organization.