CAMPUS ADVERTISING

Digital marketing has become increasingly commonplace. The majority of adults use Facebook, YouTube and Google. Search and display ads proliferate. But although these platforms are used by the vast majority of young adults, they spend significant time in other virtual venues. Want to advertise to students using emerging media? Learn how to use Snapchat strategically.

Today’s post in our successful media campaigns series explores how the Baltimore County Department of Health and Human Services created awareness and drove engagement through multiple advertising forays. Learn how integrated and digital media campaigns can do the same for your organization.

As one of the first advertising touchpoints, physical media increases brand awareness and recognition. Digital out-of-home advertising combines the advantages of modern technology with the best aspects of traditional media. Incorporate DOOH ads into your traditional campus media campaigns today!

Young adults spend huge amounts of time on new and trending digital media platforms. If you’re looking to drive engagement with this key demographic, you must take advantage of these forums. In this series, we explore effective ways to advertise to students using emerging media, starting with TikTok. Join us to learn more!