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Advertise to Students with Emerging Media: Discord
We know how important advertising to college students is. But we also know the inherent difficulties. Most young adults don’t watch broadcast TV, listen to terrestrial radio or subscribe to cable. They’ve been taught to be skeptical of advertising and are well acquainted with the use of ad blockers. Include emerging media platforms like Discord in your marketing campaign to reach these lucrative and...
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Successful Campus Media Campaigns: YWCA McLean County
Today’s post in our successful campus media campaigns series explores how YWCA McLean County reached over twenty thousand students, driving awareness of an essential public program. Learn how campus advertising can do the same for you.
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Traditional Campus Media: Postering
The campus advertising landscape is much more robust than it was in years past. Businesses can now make use of transit ads, outdoor kiosks, bus shelters, billboards, digital screens, and more. New signage opportunities offer an excellent chance for organizations to get in front of the campus demographic like never before, but classic analogue tactics have their place too. Learn how postering can contribute...
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Advertise to Students with Emerging Media: Twitch
To engage young adults, businesses must utilize new platforms. In the latest installment of our “Advertise to Students with Emerging Media” series, we explore Twitch. Looking to reach a wide swath of the college-age audience? Include this popular streaming platform in your digital campus advertising campaign.
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How to Effectively Use Social Media in the Public Health Space
When we think about social media marketing, the public health space rarely comes to the top of our minds. However, using social media platforms to raise public awareness in public health campaigns cannot be overlooked. In this article, we will cover how the two can go hand in hand. Let's start with defining...
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Four College Back-to-School Marketing Strategies for Spring
As we previously discussed, spring back-to-school advertising is an important long-term proposition for many businesses targeting college students (and their families). Incorporate these four college back-to-school marketing strategies to energize your spring campaign.
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How to Increase Suicide Awareness with OOH Advertising
Suicide is a leading cause of death, with nearly 800,000 deaths around the world every year, according to the World Health Organization. The Centers for Disease Control and Prevention states that suicide is the tenth leading cause of death in the United States, claiming 47,000 lives in 2017 alone. While...
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